TUMS

Viral Social, Merch

The Thinking:

TUMS had one goal: To get ingrained into TikTok culture. So, from food to music to movies and more, we made TUMS part of the conversation online. All while helping fans love food back—just like in their 20s era.

Viral Social

The Tortured Tummies Department

Okay, let me set the scene: Taylor Swift’s newest album (The Tortured Poet’s Department) was about to drop in 24 hours. We needed something fast, effective, and on-brand. Little did I know, this simple photo taken in my spare bedroom would take the throne as TUMS’ most engaging social post of all time. We caught 1.5 million views and the adoration of T-Swizzy fans everywhere.