Sony x The Last Of Us Part II - Future Immersive Entertainment Concept

Digital Video, Social, Website

The Thinking:

Make dreams of The Last Of Us fans come true…

Every gamer dreams of being transported into their favorite worlds. So, Sony finally made it happen, and it was up to us to tell the story.

We translated a complex, unknown technology into plain english for fans by using the design language of The Last Of Us combined with the expertise and innovative spirit of Sony.

Digital Video

Future Immersive Entertainment what?

When introducing new tech, it’s easy to get caught up in the weeds. So we created a series of videos to show fans what Sony accomplished, and enlisted the minds behind the experience to break it all down.

Beyond The Screen (Short)

Beyond The Screen (Full)

Social

We shot. We edited. We created. And we paired popular social formats with handheld footage to give viewers a real, gritty look into Sony’s groundbreaking experience.

The Site

With a minisite oozing with TLOU design and info about the tech that made it all happen, we told the story of the experience. Check it out.

Hello, Headlines

We introduced the tech. Game journalists took notice.