BackFire SC — South Carolina Anti-Smoking

Broadcast TV, Digital Video, Social, Web, Experiential, OOH

The Thinking:

Teens get it. Tobacco is bad. It gives you cancer. Big whoop, dude.

So how do you force partially developed teenage brains to engage faster than they can roll their eyes?

You talk about what matters to teens, and how tobacco can destroy the things they love most, including sports, school and social lives.

Broadcast TV

Two different scenes, two different ways tobacco is the catalyst for social life disasters.

:30 TV Spot - Last And Long

:30 TV Spot - Dip’s Last Dance

Real Talk about Tobacco with Real South Carolina Teens.

Tobacco Is SO Not the Move (Teaser)

Tobacco = Vomit

“It’s just disgusting.”

A Creative Hub with Content and Contests Made Just for Teens.

In School, Online, or Out for the Night — We Talked to Teens Everywhere They Do Everything.

Our Mission Statement Designed to Reflect South Carolinians in Their Natural Habitats.

We helped students get Creative Against Tobacco and win scholarships.

We created countless visuals about tobacco facts and delivered hard-hitting info with a handcrafted vibe.

We made interactive mirror cling memes for high school bathrooms.

We got creative with interactive flyers.