Trucker Territory — Progressive Commercial
Experiential, Digital, Web, Social
The Thinking:
No occupation on earth is as undervalued as the American trucker.
*Bald Eagle Screech*
So when Progressive Commercial tasked us with increasing policy holders in the trucking industry, we started with something simple: reflecting their struggle with authentic content and experiences.
Digital Video
Trucker documentaries, business tools and more, all to champion and entertain drivers on the go.
Rock ‘n’ Roll — Behind the Wheel Documentary
Driven by the power of music and his love for the road, OTR driver and band booking agent, Cid Garder, lives life to the beat of his own drum.
Home Away From Home — Behind the Wheel Documentary
The life on the road is one of solitude, but somebody’s gotta do it. Here, we champion the men and women who keep America moving.
Driven — Behind the Wheel Documentary
Former driver turned fitness guru, Siphiwe, teaches the men and women of the road how to stay active at any truck stop.
Cab Cuisine — Cooking Videos
Fast food is often the only meal a trucker can access out on the road. So, we created a series of Cab Cuisine cooking videos to help driver eat right in their rigs.
Music
Original trucker ballads inspired by the road. Each free download meant a $1 donation from Progressive Commercial to truckers in need.
Experiential
We brought our website to life at trade shows and truck stops across America to support our drivers.
The Roadhouse
Designed to mimic the dives often visited by our target, The Roadhouse is the physical manifestation of TruckerTerritory.com.
Truckers Of America Booth Experience
A space to reflect the men and women who move America. On display at The Great American Truck Show (GATS).
Web
TruckerTerritory.com
Every video, every post, every story, every interview leads here. The home of truckers across the country and their portal to better coverage at more affordable prices with Progressive Commercial.
