Sony x The Last Of Us Part II - Future Immersive Entertainment Concept

Digital Video, Social, Website

The Thinking:

Make dreams of The Last Of Us fans come true…

Every gamer fantasizes about being transported into their favorite worlds. So when Sony finally made it happen with the first-ever Future Immersive Entertainment Concept, it was up to us to tell the story.

We translated a complex, unknown technology into plain english for fans by using the design language of The Last Of Us combined with the expertise and innovative spirit of Sony.

Digital Video

Future Immersive Entertainment what?

When introducing new tech, it’s easy to get caught up in the weeds. So we created a series of videos to show fans what Sony created, and enlisted the minds behind the experience to break it all down.

Beyond The Screen (Short)

Beyond The Screen (Full)

Social

We paired popular social formats with handheld footage to give viewers a real, gritty look into Sony’s groundbreaking experience.

The Tease

The Site

We brought the world of The Last Of Us to life with distressed visuals while educating our audience. Check it out.